Vesti App Design

Brand creation and identity exercise was a small part of my thesis project, where I was tasked with discussing and creating a solution for an issue in the world today. In this case, I decided to tackle the issue of overconsumption and environmentally harmful fast fashion by creating an app for users to buy and sell second-hand clothing. Not unlike a digital thrift store. I wanted to create a fun and engaging platform for this exchange of goods to be done, so I used mostly light and colours throughout, as well as a stylized pixelated “V” logo representing Vesti, a reference to this being an entirely digital platform.

The name Vesti is based on the Latin word “vestimentum” meaning “robe” or “article of clothing”. I used this word to base the name of my app on because I felt it was a clever yet fun and catchy name that has a subtle throwback to times when humans were a lot more conservative with consumption, albeit for obvious reasons.

The main issue I wanted to address is the overconsumption of fast fashion products, as mentioned in the first paragraph. This is because, among other things, the industry is extremely bad for the environment, both where the items are produced, and where the items inevitably end up. Many fast fashion products get disposed of in just a few years’ time, largely due to their inexpensive materials and poor quality. They also have been known to release microplastic particles into the environment, mainly gathering in the hydrosphere, due to the overuse of synthetic fibres. There have also been countless reports which show the poor labour conditions present in the factories which produce these items, and the workers are often disenfranchised individuals.

Category: UI design for mobile secondhand clothing & accessory reselling app.

Deliverables: User interface design, mockups showcasing my work.

Role: Lead designer, independently done.