On Call Medical Apparel

On Call’s e-commerce platform was designed to provide a seamless and user-friendly shopping experience for healthcare professionals seeking high-quality medical scrubs. The website features intuitive navigation, allowing customers to browse through a wide selection of scrub styles, sizes, and colours, with key functionalities such as a robust search engine, and filters for product attributes further assisting the customer.

To complement the e-commerce platform, On Call’s social media marketing and email campaigns effectively reflect their existing brand philosophy of combining comfort, durability, and style for healthcare workers. Social media content focuses on engaging with the community, showcasing real-life testimonials, and offering tips on how On Call’s products improve day-to-day comfort for medical professionals. Email campaigns highlight new product launches, exclusive discounts, and helpful guides, all while reinforcing the brand’s commitment to supporting healthcare professionals in their demanding roles.