Bouvi Hair

I played a key role in shaping Bouvi's brand persona, helping to define its voice, values, and overall visual identity. Additionally, I was instrumental in building their e-commerce platform, ensuring a seamless user experience from product browsing to checkout. My contributions extended to the creation of social media and email marketing campaign assets, where I designed engaging visuals to connect with Bouvi’s target audience. These efforts were crucial in boosting the brand's online presence and driving customer engagement during its initial launch.

This client wished to have a more refined aesthetic to their brand identity, which included neutral natural tones used throughout the web platform as well as the assets used elsewhere online, which reflected the photography used in their campaigns which also featured a similar palette.