Urbania

I had the opportunity to design a brand identity for Urbania, a new wood flooring company, where I focused on creating a warm, inviting aesthetic that reflects the natural beauty of wood. Drawing inspiration from the rich, earthy tones and textures found in wood, I crafted a visual identity that embodies a sense of authenticity and sustainability they wished to convey. The logo and colour palette feature subtle, earthy hues like deep browns and soft neutrals, while the typography and design elements were carefully chosen to evoke warmth and timeless elegance. The goal was to convey Urbania’s commitment to quality, nature, and craftsmanship, while appealing to customers seeking a refined, yet approachable brand experience.

In addition to the brand identity, I worked on developing various social media and email campaign assets to help launch Urbania's presence in the market. These assets were designed to highlight the products and tell the brand’s story in a visually cohesive way. I used a blend of photography, graphics, and messaging to ensure that each campaign felt integrated with the overall brand aesthetic.